Big sky of Montana (SWAT Analysis)

Prep ard By: Ann Ivanishvili Caucasus School Of Business Course take a shit: Marketing Management Spring 2005 Tbilisi, Georgia Big convulse of Montana General training: Big Sky of Montana, Inc. is a medium-sized (11,000 acre, 2,000 beds) terminus resort separated into twain main theater of operationss: the great unwashed and Meadow villages. Big Sky Resort was conceived and reinforced by the late NBC newscaster, Chet Huntley. It first opened for skiing in declination 1973. In 1976, Boyne USA Resorts purchased the resort and has owned and managed it since then. The spend season usu ally begins in late November and continues until the mettle of April. The area has 18 slopes and the terrain breakdown is: Advanced: 20% Intermediate: 55% Novice: 25% The skiers are dividing as follows:         Local twenty-four hour periodtime skiers (no lodging) Montana residents, victorious no skiing lessons and pay offing intermediate-advanced skiers who spend on averag e 20 age (5 hours daily) at the resort;          individualist destination skiers (lodging) half(prenominal) of the last years usage based on the skier days (average length of stay is 6 hours daily), representing intermediate skiers who take lessons;         Groups if destination skiers, outlay 4-5 days at Big Sky and represent 20% of the total skiers.

The company faces the two types of competition, that for local day skiers and for out-of-state (destination) skiers:         Bridger trough has more difficult terrain attracting expert skiers and represents a rivalry for save local day skiers;       Â!  Â Destination resorts in Colorado, doh and Wyoming for out-of-state skiers. SWOT compendium: Strengths:         Location: Big Sky is really easy to retrieve to and the airport is in any case there. There are almost all kinds of shops and even places for sport. There are also meeting halls that cater business groups combine business with recreation;         Lift facilities: They imply two double precede chairlifts; a triple chair and four-passenger gondola with the total capacity... If you want to write down a wide-eyed essay, order it on our website: BestEssayCheap.com

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