Levi Strauss & Company Case Study Example | Topics and Well Written Essays - 3750 words

Levi Strauss & Company - Case Study Example This approach is not static by nature and its frameworks usually comprise of feedback loop so as to evaluate or monitor performance. In this particular study different strategic frameworks shall be included and applied on Levi Strauss & Company. This brand is known to be number one amongst cloth manufacturing company. The company was founded by Levi Strauss in 1853. Over the years, Levi Strauss & Company has brought forth certain changes as per changing market trends. It markets and manufactures non-work and casual work sportswear and jeans. Their products have been able to achieve high levels of customer satisfaction and are presently known for greater degree of comfort. In earlier years Levi’s jeans was considered to be a staple product for every teenager. The company in the present scenario has lost its close connection with customer’s hidden demand. There has been continuous struggle from company’s perspective in context of achieving right combination of stra tegies. Current mission statement of the firm will be analyzed along with some proposed recommendations. There are certain theoretical frameworks included in this study like CPM, EFE, IFE, Space Matrix, Grand Strategy Matrix and QSPM. All these models will be evaluated with respect to widespread operations performed by Levi Strauss Company. The company is externally surrounded by many competitors who have retained their brand image from past many years. In this case the major strategic challenge for the firm is to reformulate their brand image and sustain it for many years. It is indeed a challenge to keep blue jeans within their famous jeans sector. There would be four major aspects of the firm which shall be monitored like marketing, production, financial position and company culture. In overall context the firm has to adopt market oriented approach so as to remain competitive in the market place. Levi Strauss & Company was initially founded in 1853 and later in 1860 the famous Levi’s